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Title
Text copied to clipboard!Media Planner
Description
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We are looking for a skilled and detail-oriented Media Planner to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing comprehensive media strategies that effectively reach target audiences and achieve marketing objectives. As a Media Planner, you will collaborate closely with marketing managers, creative teams, and media buyers to ensure cohesive and impactful advertising campaigns.
Your primary role will involve analyzing market trends, consumer behavior, and media consumption patterns to identify the most effective channels and platforms for advertising campaigns. You will be expected to conduct thorough research and utilize analytical tools to gather insights that inform strategic decisions. Additionally, you will manage budgets, negotiate media placements, and monitor campaign performance to ensure optimal return on investment.
The successful candidate will possess strong analytical skills, excellent communication abilities, and a deep understanding of various media channels, including digital, print, broadcast, and outdoor advertising. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and adapting quickly to changing priorities and market conditions.
In this role, you will also be responsible for presenting media plans and campaign results to internal stakeholders and clients, clearly articulating strategies, objectives, and outcomes. Your ability to build and maintain strong relationships with media vendors and partners will be crucial in negotiating favorable terms and securing premium placements.
We value creativity, innovation, and strategic thinking, and we encourage our Media Planners to proactively identify new opportunities and emerging trends in the media landscape. Your insights and recommendations will play a significant role in shaping our overall marketing strategy and driving business growth.
If you are passionate about media planning, possess a keen eye for detail, and thrive in a collaborative environment, we invite you to apply for this exciting opportunity. Join our team and contribute to the success of our marketing initiatives by delivering impactful and efficient media strategies that resonate with our target audiences and achieve measurable results.
Responsibilities
Text copied to clipboard!- Develop comprehensive media plans aligned with marketing objectives and budgets.
- Conduct market research and analyze consumer behavior to identify optimal media channels.
- Collaborate with creative teams and media buyers to execute cohesive advertising campaigns.
- Negotiate media placements and manage relationships with media vendors and partners.
- Monitor and analyze campaign performance, providing regular reports and recommendations.
- Manage media budgets effectively to maximize return on investment.
- Stay updated on industry trends and emerging media opportunities to inform strategic decisions.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience as a Media Planner or similar role in advertising or marketing.
- Strong analytical skills and proficiency with media planning and analytics tools.
- Excellent communication, negotiation, and presentation abilities.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Knowledge of various media channels, including digital, print, broadcast, and outdoor advertising.
- Detail-oriented mindset with strong organizational and problem-solving skills.
Potential interview questions
Text copied to clipboard!- Can you describe your experience developing and executing media plans?
- How do you determine the most effective media channels for a specific campaign?
- What tools and methods do you use to analyze campaign performance?
- Can you provide an example of a successful media strategy you implemented?
- How do you stay informed about emerging trends and opportunities in media planning?
